Creating a strong brand is a must for any business. You want who you are and what you’re about to be crystal clear to your clients and customers. And in order to build a great Virtual Tour for your clients or for your own brand, you need to choose your featured color carefully.
There’s one aspect of branding that’s incredibly important to building a strong brand identity that sometimes gets overlooked. And that’s color.
Color psychology is the science of how colors affect human behavior. It can be considered a branch of the broader field of behavioral psychology. “Color,” writes marketing guru Neil Patel, is “85 percent of the reason you purchased a specific product.” It’s a no-brainer that color affects conversions on any website. Some interesting stats about color are:
- 92.6 percent of people affirm that visual dimension (color, design, space) is the number one influencing factor affecting their purchase decision (over taste, smell, or other senses).
- Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing; up to 90 percent of that assessment is based on color, alone.
- Color can improve readership by 40 percent, learning from 55 to 78 percent, and comprehension by 73 percent.
How color impact your Virtual Tour?
A recent study found that ~90% of initial judgments about a brand or product are made based on color alone. Further research indicates that brand recognition can be increased by up to 80% by effective use of color throughout marketing. If the color of a product does not appropriately represent its purpose, this can confuse and even damage a brand’s sense of identity. Therefore, you should choose the featured color for your Virtual Tour wisely.
The colors you choose to include in your virtual tour say a lot about who you are as a brand, and they also determine how your audience will ultimately perceive and interact with your brand.
In VRProTour, we provide an option to choose a Featured color for each of your Virtual Tour. That color will show up in many places on your tour.