Why branding colors matter for your Virtual Tour?

  • June 2, 2019

Creating a strong brand is a must for any business. You want who you are and what you’re about to be crystal clear to your clients and customers. And in order to build a great Virtual Tour for your clients or for your own brand, you need to choose your featured color carefully.

There’s one aspect of branding that’s incredibly important to building a strong brand identity that sometimes gets overlooked. And that’s color.

Color Psychology

Color psychology is the science of how colors affect human behavior. It can be considered a branch of the broader field of behavioral psychology. “Color,” writes marketing guru Neil Patel, is “85 percent of the reason you purchased a specific product.” It’s a no-brainer that color affects conversions on any website. Some interesting stats about color are: 

How color impact your Virtual Tour?

A recent study found that ~90% of initial judgments about a brand or product are made based on color alone. Further research indicates that brand recognition can be increased by up to 80% by effective use of color throughout marketing. If the color of a product does not appropriately represent its purpose, this can confuse and even damage a brand’s sense of identity. Therefore, you should choose the featured color for your Virtual Tour wisely.

The colors you choose to include in your virtual tour say a lot about who you are as a brand, and they also determine how your audience will ultimately perceive and interact with your brand.

In VRProTour, we provide an option to choose a Featured color for each of your Virtual Tour. That color will show up in many places on your tour.